We recently sat down with Rush Soccer Director of Administration, Sheryl Hopeau, and learned her pathway to leadership at the highest level in Rush. We’re excited for you to learn more about her story!
What inspired you to pursue a leadership position within the Rush network? “My journey with Rush began in 2009 when my children joined the club. Interacting as a parent, I saw areas for improvement like better communication through newsletters and updates. My enthusiasm for what my children were experiencing led me to recruit other kids. In 2015, Arian, recognizing my contributions, asked me to help expand and streamline our operations as registrar. Under my tenure, our numbers grew significantly, and we even launched a profitable fan gear line. Despite plans to step back as my youngest graduated, Arian’s persuasion and an exciting offer to manage multiple clubs nationally convinced me to stay and further grow our impact.”
How has your career in soccer prepared you for this role? “Watching my children progress through Rush’s programs convinced me that this pathway could benefit any player, shaping my approach and commitment to our club’s mission.”
What unique perspectives or strengths do you feel women bring to leadership positions in soccer? “Women often excel in operational insight and detailed procedures, which are crucial for executive roles. Generalizing, of course, we bring meticulous attention to detail, strong problem-solving skills, and are generally great listeners, which helps in devising effective solutions.”
Can you describe a challenge you faced as a director and how you tackled it? “Managing parent politics and keeping membership satisfied are perpetual challenges. I address problems head-on and promptly, ensuring that no issue is too small to be tackled. This consistent approach has built respect and trust within our community.”
What strategies do you use to mentor CAS members? “I hold weekly meetings to keep CAS members informed about Rush National’s activities and ensure they utilize our resources effectively. Regular feedback with weekly meetings and quarterly feedback meetings, and bridging gaps are also part of our strategy to enhance our service. I tell our team that our resources are our tools, and we need to help our members utilize their toolbox.”
What advice would you offer to women looking to advance into leadership roles in soccer? “To be in a leadership role, passion and a strong desire to excel are fundamental. Without it, it won’t work. You must be driven by your own motivation.”
How do you think soccer as an industry can better support the growth of women in leadership roles? “By actively recruiting women coaches and empowering women to take ownership of their roles, recognizing the unique connections and respect they garner within the community. It’s also on women to take ownership of their own power, seek out opportunities, and not let anything detract from their goals.”
What legacy do you hope to leave through your work with Rush Soccer? “I aim to see Rush clubs excel and become the best club in the world, standing as a testament to what hard work and dedication can achieve.”
What resources/professional development/licensing would you recommend to others in your field? “Engage in ongoing learning through professional conferences and seminars. The process is often one of trial and error, but these experiences are invaluable for growth.”
Do you have a favorite quote you’d like to share? “She remembered who she was and the game changed.” – Lalah Delia
Questions about the Rush Women’s Alliance? Please reach out to [email protected]
